Consumer behavior and the free shipping: value for environmental economics

The Russian practice of marketplaces is often associated with free transport delivery purchased goods, as opposed to international studies, where the driving factor a competitive price and convenient purchase process. study showed that 83% marketplace buyers are convinced cost shared between seller goods itself, client gets it for free. International studies indicate desire see separate item typical rational buyers. Therefore, initial conclusion was confirmation emotionality buyers, rationality branded online stores. However, conducted by authors one key factors influencing on ability compare prices from different sellers, which sign purchase. Thus, we can conclude impulse buy most just rational, but buying process itself be subject emotional decisions.